Fig. 20 - Print / Art Direction / Layout Design
Subaru Brochures
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A fuller experience.
20 —
Subaru is a brand that embraces the "big experience" of life. It's a sentiment that goes beyond any market messaging, but is shared by owners, enthusiasts, and potential customers alike.
For the brochure program, I really wanted to bridge the channels between print and digital. This created a seamless experience in the process of shopping, purchasing, and owning.
By leveraging engaging content we developed for the digital app versions of print brochures, we tapped into image recognition technology to bring what the reader was viewing on paper to life on their mobile devices.
Art Direction & Design
Jesse J Echon
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Stacia Jacobsen
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