Fig. 23 - Content Creation / Creative Direction / Art Direction / Video
Infiniti QX60
Accessories Film
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Everywhere with
Every Claire
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An exciting new launch for an exciting new car. The brand focused its storytelling towards an audience that was accustomed to embracing life’s chaos head-on while doing it all with style and grace. This audience was personified through the lens of “Claire.”
Her life is busy by design—and she’d have it no other way. This concept revolves around showing multiple Claire’s each with their own multi-faceted lives, all using the Infiniti QX60’s wide array of accessories to suit their own specific needs and conquer chaos with grace and style
Creative Direction
Jesse J Echon & Chad Weiss
Art Direction
Paxton Yue
Copy/Script
Marcus Cole
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Director
Lisa Linke
Producer
Brenda Liz De Guzman
Editor
Callahan Passmore
Color
Dan Dan Swierenga
Music
Animal Music
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