Fig. 15 - Logo Design / Branding / Art Direction
Oakley Pro Junior
ID & Branding
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A Lasting
Impression
15 —
From the beginning, Oakley has been a huge name in performance/action sports. I was beyond stoked when asked to re-brand the annual surf competition that showcases only the best prospects the sport has to offer in a tour that spans across 7 countries.
The competition had been around for years, but lacked a consistent visual voice. The challenge was to develop a mark and a system that would give the company presence within the surf community and have it live for years.
Art Direction & Design
Jesse J Echon
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We On Award Tour
The contest was truly international as it spanned across 7 countries and 5 continents. I developed an illustration that would express unique iconography that represented each stop on the tour.
