Fig. 02 - Brand Identity Design / Logo Design / Product & Experience Design / Creative Direction / Art Direction
Oh Laud Branding
& Product Design
Scroll
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Read.
Watch.
Listen.
Laud!
02 —
What if there was a pop culture recommendation network? A place to stay up to date on the newest recommendations (podcasts, comic books, tv shows, weird internet videos, etc.) with friends, without having to stay up to date on their personal sh*t.
Together with a few friends of my own, we dreamt and eventually built that place. We called it Oh Laud.
laud /lôd/: praise (a person or their achievements) highly, especially in a public context.
Design & Creative Direction
Jesse James Echon & Fritz Paguio
UX Director
Sabrina Lee
Founder & Mastermind
Nathalie Con
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Modular
Logo Bug
We designed a logo bug to be adaptable. This is meant to create an opportunity to reflect the expression of relevant trending topics and content on the site. Mirroring the culture of the community.
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At the core of our user engagement is the content module. Each post is a way for users to share, discover, and laud media with the community. See which ones rank highest in popularity, or discover something worth praising more.
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Oh Laud
Content Modules
More than
one way
to laud.
We assigned a color system that defined each media category. This allowed for intuitive filtering and discovery of shared content. Each color corresponded with to a specific vertical: Read, Watch, Listen, Web Junk.
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