Fig. 09 - Creative Direction / Art Direction / Brand Story Design / Site Design / E-Commerce Site Design

Enrou Brand Story
& Site Design

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A Socially Conscious Marketplace

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Enrou is a socially conscious e-commerce store that curates handcrafted products from developing communities around the world. The startup was selected as the first winner of the Forbes Under 30 Pitch Competition and $400k in funding.

The challenge was to maintain the balance between telling artisan stories and selling products. While the brand’s value proposition is heavily tied to storytelling, the business is sustained by product sales. As partners, we dreamed of a solution that created a seamless experience of shopping and understanding the impact of your purchases, while discovering compelling artisan stories from around the world. Below is a snapshot of the experience we created.

Design, Art, Creative Direction
Jesse J Echon

UX Design Direction
Sabrina Lee

Founders
Ann Wang & Jessica Willison

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Fig. 01

Shop. Feel.

One of our major goals designing the site was to humanize the shopping experience. Anywhere the user landed, whether it be a specific product detail page or discovering an impact or artisan story— the audience was led to one of the two sides of the site.

This was done in couple of ways: The first was in the primary navigation (fig.1). Here we’ve categorized and designated two very clear paths: shop or feel. The second was at the bottom of every page scroll (fig.2). Depending on where the user was in their journey, they’d have the opportunity to continue shopping or to discover a new story as it pertained to the content they just browsed. This user path ultimately became the bridge between the brand’s storytelling and shopping objectives.

Fig. 1 (Featured Above) - The SHOP and FEEL navigation bar was the foundation for the experience.

Fig. 2 (Featured below) - Creating a cycled experience offered the user a choice to continue shopping, or dig deeper into compelling impact stories.