Storytelling Nebula
Info-graphic

It’s always an exciting time when a new vehicle is being revealed. Even more so for us as we begin to develop marketing communication for the public. There is a lot that goes into research and data gathering before diving into the actual creative process. Chad and I developed this chart as a way finder for both our creative team and our client to help pinpoint and identify the right stories to tell and inspire their thinking. It became lovingly known as the information death-star. I’d like to think it was inspired by the opposite— the birth of a star.

Concept & Creative Direction
Jesse J Echon & Chad Weiss

Design
Jesse James Echon

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