3-in-5 PSA

Before answering briefs, and before any strategic or creative exercise, let's challenge the industry to take pause and consider who we immediately cast in our minds. Let's break down implicit biases that we so easily default to, in turn helping us move the needle towards achieving an experience that's not segmented, but one that's shared by everybody. Let's redefine the "everybody" by normalizing everybody.

Concept & Creative Direction
Jesse J Echon & Rachael Kusper

Copy/Script
Pete Kulak