Infiniti QX60
Walk-around Film

An exciting new launch for an exciting new car. The brand focused its storytelling towards an audience that was accustomed to embracing life’s chaos head-on while doing it all with style and grace. This audience was personified through the lens of “Claire.”

In this concept we invited a trusted friend to take us on a tour of the different locations of Claire’s life. Shot entirely on a virtual stage, we follow our host as she describes and demonstrates the many ways the QX60 gives Claire the emotional reward and functional solutions to support her and her family living full-time, full-speed ahead.

Concept & Creative Direction
Jesse J Echon & Chad Weiss

Art Direction
Lisa Dimitrov

Writer/Script
Terry Orsland