Fig. 13 - Digital Design / Art Direction / UX Design
Subaru Tablet
Experience
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Fully interactive.
Consciously ecological.
Engineered for exploring.
13 —
The sky was literally the limit when it came to the type of content we were able to dream up for these brochure apps. The opportunity really did open up the doors to elevated and innovative creative thinking. The digital platform really allowed us to cross a gamut of disciplines. Everything from computer generated animations, video direction, and even iOS development. The new format enabled us to extend our storytelling beyond printed pages, and dared us to think differently on how to deliver a more compelling and memorable experience. Quite an amazing journey producing these. Love. It's what makes Subaru, a Subaru.
Creative Direction
Steve Davis & Chad Weiss
Art Direction & Design
Jesse James Echon, Terry Prine,
Kim Winderman, David Ly
Copy
Stacia Jacobsen, Abe Kwak
Dev
Robert Keding