Honda HRV
Launch Campaign

For the launch of Honda's all-new HR-V Crossover vehicle, our message was that the car wasn't big or small enough, but "Just Right." It was a first for the automaker and for its competitors. The car is stylish, yet versatile. It's also roomy, yet compact enough to not seem obnoxious when filling up at the pump or trying to fit into an LA parking space. 

National TV spots communicated both the innovation and the notion of "Finding that sweetspot.", while my partner and I created a few pieces for print and out-of-home. The result was a fun "printeractive" tear sheet, as well as some targeted billboards that got us a bit of attention on Adweek. 

Creative Direction
Ken Pappanduros & Chuck Blackwell

Art Direction & Design
Jesse J Echon

Copywriter
Joshua Hepburn

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