Honda
Fastest Seat
In Sports

Nothing compares to the feeling of racing at 195 mph. What if that was made possible, but in an Indy Car driven by race legend Mario Andretti? Honda powers the dreams of not only its drivers, but its most passionate enthusiasts.

This project captures the essence of motorsports enthusiasm and plucks fans right out of the grand stands and into the Fastest Seat In Sports. I was privileged enough to be a part of the excitement with the opportunity to design the branding elements that were ultimately extended to livery, car graphics, marketing materials and a very special website that was the entry point into both the contest and virtual race experience.

Art Direction & Design
Jesse J Echon

Copy
Joshua Hepburn

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