Fig. 20 - Content Creation / Creative Direction / Art Direction / Video

Infiniti QX55
Walk-around Film

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QX55 Unboxed

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When one hears about a brand new vehicle coming soon, the anticipation is inevitable. We amplify that feeling in our audience with a format that plays directly into product anticipation: the unboxing video. A strategically chosen host in effect unboxes the QX55, giving us an indulgent look and authentic reactions – an unexpected reveal for an out-of-the-box Infiniti.

Creative Direction
Jesse James Echon & Chad Weiss

Copy/Script
Edgar Acosta

  • Director
    Travis Labella

    Editor
    Julia Bute

    Color
    Dan Swierenga

    Producer
    Brenda Liz De Guzman

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